Torque Fiends

Overview: I was approached by newcomers Torque Fiends for a rebrand of their old logo. The specifications required the color teal and heavily emphasized any sort of gear type personality. It is not uncommon to see teal in many faucets of car lifestyle blogs and photos, so it was most challenging to compete with a color of such favoritism while focusing on a new aesthetic. The inspiration for the logo was based on the stick shift icon and tire treads.